Customers say this rub smells and tastes like steak in a bottle! Put that smoky sizzle on any steaks, burgers, or fajitas. It's am amazing flavor on your baked potato or meatloaf. Van's famous steak recipe-use your favorite cut of steak, pat dry, apply rub generously, cook to desired doneness. Also, do yourself a favor and try this on a salmon steak! Made with sea salt for optimal flavor.